A couple years ago Srinivas Rao posted a fantastic article about how social media damages creativity. By shaping your environment, you can create one that is suited for deep work.
Just imagine how much harder it is to sustain attention for something like reading a book when you’ve spent your whole day jumping from one website to another, scrolling through articles and not doing much actual reading. – Srinivas Rao
So to maintain creativity, push back against raw consumption. Split apart your digital profiles and maintain one for personal and one for business.