Jock Busuttil writes about change management as it was presented in July 2014's ProductTank London meetup. Derek Morrison, Group Product Manager at Tesco, presented a key point:

Take people with you. When making a change, start small by working on a one-to-one basis with a selection of people from different disciplines, listen and learn from them, then grow outwards from there. — Jock Busuttil

Sally Foote, founder of FEB Digital, went on to demonstrate their approach to change in 4 steps.

  1. Figure out what's wrong and demonstrate with data.
  2. Set a clear vision.
  3. Update the metrics.
  4. Start the communication.
You should find a leader to spearhead the change. — Jock Busuttil

Finally Craig Strong, Director of Global Product Development Lifecycle at Pearson, presented his approach. He has a lot of great tips, but this one certainly jumps out:

It’s very easy to alienate people when you’re passionate about something, which can create cliques or cults in which one group points to another and tells them they’re doing it wrong. — Jock Busuttil

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Change Management and Product Management
Some people say that a change is as good as a rest but they’ve probably never had to change an organisation’s product culture.

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