Disney was in a pretty bad place 15 years ago. Bob Iger, CEO, needed to innovate.
Iger knew that modernizing a 100-year-old company, filled with many long-time employees, required looking to the outside world for inspiration. — Jeff Beckham
By analyzing user behavior and asking hard to answer questions, Disney was able to continue capitalizing on their content and deliver direct to their audience. Challenge the status quo and use data to guide you.
“Innovate or Die:” Lessons from Disney on challenging the status quo in your product strategy - Mixpanel
Disney used the data available to them to make strategic bets that transformed their products and company. Learn how you can copy their approach.
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