Disney was in a pretty bad place 15 years ago. Bob Iger, CEO, needed to innovate.
Iger knew that modernizing a 100-year-old company, filled with many long-time employees, required looking to the outside world for inspiration. — Jeff Beckham
By analyzing user behavior and asking hard to answer questions, Disney was able to continue capitalizing on their content and deliver direct to their audience. Challenge the status quo and use data to guide you.